About 👋

This is my little fragment of the internet where I write about my experiences, learnings, failures, misgivings, and observations relating to building digital products and experiences.

FORTE

Augmentation of AI tools (Claude, Cursor, ChatGPT) to improve workflow(s) - research, evaluations, prototyping, etc.
Leading the end-to-end product design and strategy for large-scale projects and innovation initiatives while applying leaner methods of working - UX research, UI design, rapid prototyping, testing and validation.
Planning and conducting generative and evaluative UX research efforts.
Working with partners to help tie a design strategy to clear and measurable business goals and objectives.
Concept validation through research methods such as usability testing.
Helping teams cost-effectively leverage the product design process to build what's necessary to learn and create customer value.
Creating flexible design processes to seamlessly "integrate" with product (strategy/definition/prioritization) and engineering (pairing/support/implementation).
Cross-functional team collaboration / facilitation of conversations to help break organizational silo's.
Design project management (context gathering, prioritization, resourcing and execution).

CONNECT

pxmethod - Overview
Building products. Trying hard to be a good person. - pxmethod
GitHub

PREVIOUS (broken down by company and industry)...

💻 Tech (General Software, Platforms, Hardware, or Enterprise Tech)

Adobe – Creative software / SaaS

Apple – Consumer electronics / Software / Technology

IBM – Enterprise technology / Cloud / Consulting

Cypress.io – Developer tools / Test automation

Lanetix – CRM / SaaS for logistics

Kustomer – Customer service CRM platform

Ultimate Software – HR software / HCM

Fast Radius – Digital manufacturing / Cloud manufacturing

BlueRithm – Commissioning / Construction project management software

Avitr Tech – Software development / Technology services

Avea – Health & wellness e-commerce / Supplements

Scale Media – DTC consumer brands / E-commerce technology

Snagajob (Snag) – Job marketplace / Hiring platform

Y Media Labs – Digital agency / Mobile product design

HUGE – Digital agency / Experience design

Mailchimp – Marketing automation / Email platform

Chef’d – Meal-kit e-commerce (defunct)

🔐 Cybersecurity & Network Security

Dispersive Networks – Secure networking / SDN

Waratek – App security / Runtime application self-protection

Phosphorus Cybersecurity – IoT & OT security

Bastille Networks – Wireless threat detection / IoT security

Endgame – Endpoint security / Cybersecurity

Dell Secureworks – Managed cybersecurity services

🛍️ Retail & Consumer Brands

Home Depot – Retail / Home improvement

Kohl’s – Retail / Department stores

Ruth’s Chris Steakhouse – Hospitality / Restaurant

Capital One – Banking / Financial services

🏥 Healthcare & Nonprofit

National Breast Cancer Foundation – Nonprofit / Healthcare advocacy

📡 Communications, Infrastructure & WiFi

Luma WiFi – Consumer networking / Smart home WiFi systems

📝 Professional Services / Consulting

PwC – Professional services / Consulting / Accounting

🥋 Martial Arts & Fitness

Martial Arts on Rails (GymDesk) – Gym management software

FS Brazil – Martial arts brand / Training organization (Brazilian Jiu-Jitsu)

🏷️ E-Commerce / DTC

Avea – Supplements / Beauty e-commerce

Scale Media – DTC consumer brands (health, wellness, beauty)

Chef’d – Meal-kit e-commerce

🧑‍💻 Specialized Software & Vertical SaaS

WinIt – Ticket/fine dispute service platform

Lanetix – Logistics CRM

BlueRithm – Construction commissioning software

Avitr Tech – Tech services (software development)

📈 Marketing / Sales

Eloqua/Oracle – Marketing automation / Enterprise software